
Editor's Note: I have omitted pictures and brand specifics in a effort to diffuse part of the emotion from this topic and to keep from blaming, even indirectly.
I'll be brief everybody. Not every grom can or will get a pro ride this Christmas. Hell, some grown folks won't either. Pockets may be low, or maybe one has decided that "pro" isn't needed to push at the playground. True dat. However, after having scoured the 'net and meatspace for signs of life in general retail, I can tell you that the waters of Chinese completes, crazy cheap at times, can be murky indeed.
On the real, I am cozy saying that major toy stores sell just that, toys; even the boards they offer. Do not be fooled street shapes with okay concave. Plastic wheels/bushings are lurking below and only God knows what kind of metal makes the trucks. These are parts that cannot be compromised and I suggest you stay away from them and discourage others from buying this ornamental trash.
Then there's the pro branded stuff that sits in the sub 100 buck range. I actually think these are okay for a beginner, but since they are usually only offered at general sporting stores, there will be little help in selection and zero rapport for future needs. This disconnect is where I think a lot of steam is lost in keeping kids skating. Since everything from purchase to the nascent rides happens in low-knowledge bubble, interest can easily wane without guidance or information to support budding skate ideas. I actually had a hard time accepting this whole offering, though it is a major one, for a long time. But, after thinking it over a long while, I can pinpoint that I am troubled by the idea of canned skateboarding as an isolated experience. The hard truth is that many of these boards are better than my first "pro board" for street skating. I can't blame companies for finding a low cost entry for kids, at generous profit, but like all sports, infrastructure is needed. In skateboarding, in absence of skilled peers, this is the domain of the core shops.
Which leads me to the most peculiar sounding, yet most logical form of imported complete, the c-note China pro, from your local skatemonger. After you quiet your yammering and wipe your frothing mouth, consider this: Core shop owners can identify goods as meeting minimum standards with both precision and accuracy, especially since they rely heavily on return business. They are very likely to screen dubious goods with better care, largely rejecting them outright.
By being subject matter experts, they can help prospective riders understand the limits of a beginner board and explain developmental stages where better gear will drive performance. This demonstration and explanation makes an impression on friends and family who then can reach out to the shop as a resource to help the new roller.
The shop also acts as a social microcosm, where they can learn from meeting peers and seeing what is popular with better skaters in the field, not just in advertisements. All this is baked into the cake, and helps support the purchase of even the most modest board. Sure, for some, selling imported anything is selling out, but the same people may use their specific and costly personal tastes as an exclusionary tool anyway, rather than really wanting hordes of riders to come in and simply enjoy riding for fun.
A shop owner, catering/caving to a single crowd does not better their business or attract new customers. I feel that it is now, and will be more so in the future, important for core shops to poach this market from general retail, and define what beginner's board are to be. Simultaneously, I think that the term "pro" should fade away some day, in favor of a more useful descriptor. After all, it won't make you pro, and I bet a professional might be able to kill it on a pretty crappy board. Somewhere in between these two efforts. skateboarding can become a wider offering to the full spectrum of folks that want to be part of the sport.
Right now, these folks stare at the wall at MegaMart, or SportMaster Land, imagining themselves on a roll, but not knowing how to start. Let's help those that took the cheap dive in get going without judging and also have in mind beginner's options when talking to potential newbies. In some cases, we may need to make a budget decision ourselves, and it would be sad to deny a board to someone, purely to preserve the sanctity of high-end gear. Come day after Christmas, many more will be putting around thanks to the combined effort, and our beloved shops can enjoy a cushioned exit from combat with corporate behemoths.